“WOLF | Storie che contano” was developed as a podcast video format designed to bring financial, entrepreneurial, and business-related topics closer to a wider audience. Hosted by Fedez and sponsored by HYPE, the project explored macro and micro economic themes through a direct, accessible, and contemporary tone.
Puro supported the project by shaping a video format that could feel natural, direct, and easy to follow across the full episodes. The goal was to keep the focus on the conversations, while creating a clean and recognizable visual setting aligned with the tone of the podcast and with HYPE’s digital positioning. Puro handled the full audio and video production of the podcast, managing the technical setup, recording, and final delivery of the episodes. Alongside the full-length content, Puro also produced a series of short-form social cutdowns designed to promote the format across digital and social channels.