PURO is a creative studio and production company operating between film, music, fashion, and culture.
We develop visual narratives through direction, production, and creative strategy, shaping projects where aesthetics and emotion become one language.
Born from the collaboration between Luca Gardella and Gabriele Savino, PURO builds identities, campaigns, live visuals, documentaries, and films with a cinematic and contemporary approach.
We create worlds around artists, brands, and ideas.
From concept to execution, we work across creative direction, filmmaking, visual design, live experiences, communication, VFX, 3D & compositing, AI-driven visuals, and Out Of Home formats, building the right team around each story.
Every project starts from the same intention: turning emotions, tensions, and human stories into images that leave a mark.
PURO began in 2022, documenting Lebonski, Salmo's live project, and Inter's journey across Serie A and the Champions League.
Since then, we have worked with some of the most relevant names in Italian music, including Fedez, Max Pezzali, Madame, Elodie, Coez, and Chiello.
In 2023, in Los Angeles, we began a long-term collaboration with Achille Lauro which allowed us to work with him across his visual and digital communication, developing the creative direction and production of projects including Sanremo, the music video for Incoscienti Giovani, the visual world built with Dolce&Gabbana, the album Comuni Mortali, live shows, brand projects, and special campaigns.
More recently, in 2026, we collaborated with Blanco, curating the creative direction of his latest album and developing the visual identity surrounding the project.
Beyond music, PURO works with brands and institutions on films, campaigns, VFX-driven projects, 3D & compositing, AI visuals, and Out Of Home formats, including projects for Dyson, Damiani, Dondup, Be Shaping the Future, Inter, and others.
LUCA GARDELLA
Founder
GABRIELE SAVINO
Founder
