“Be Talks – The Shapers” was produced during SFIM Milan in October 2025, inside one of the city’s key events dedicated to finance, innovation, and business transformation. The project was designed to turn Be Shaping the Future’s presence at the fair into a structured editorial format, creating a space for conversations with guests, professionals, and industry voices.
The main production challenge was to build a controlled podcast environment within a busy and noisy trade fair context. To make the format work on-site, Puro created a custom-built soundproof glassbox: a fully functional recording studio designed to ensure clean audio, consistent lighting, and a professional video output throughout the event.
The set design was kept essential, minimal, and aligned with Be Shaping the Future’s brand identity. The visual language was intentionally clean and finance-oriented, allowing the glassbox to stand out within the fair while keeping the focus on the conversations. Puro handled the full audio and video production of the format, from the technical setup to the final podcast episodes and social cutdowns.
